There’s a big difference between working in your business and working on your business but not everyone understands this concept. So, what is the difference and which is better to practice?
Working IN Your Business
Handling a million different tasks on your own and applying yourself in every aspect of your business.
Dealing with all of the finances, payments, supply orders, etc.
Creating invoices and doing all of the paperwork.
Making sales and meeting with clients.
Working ON Your Business
Marketing your business to gain more clients and encourage expansion.
Hiring a great team for help and refining your leadership skills.
Developing a strong business plan and constantly coming up with new ways to grow.
Always learning about new products and services that you could potentially offer to your clients.
Now that you have read the criteria for working on and in your business, it’s probably a lot easier to understand the differences.
Working in your business means that you are the sole force behind your business’s success. Working on your business means that you have the support and stability you need to continue earning revenue even when you are absent.
Can you see why it is so easy to fall into the trap of working in your business versus on your business?
5 Steps to Shift from Working IN Your Business to Working ON Your Business
Have a compelling business plan in place. Make sure you stick to your goals and plans for growth.
Try to step back and take a look at your business. It’s much too easy to get absorbed into the work that’s right in front of you, so try to take a step back to view your business from an outside perspective.
Whether you already have a team in place or need to hire on a few people, it’s wise to delegate some of the more mainstream work and tasks to others capable of handling them. This gives you more time to learn other aspects of the business better or to learn about entirely new products and services that could help your expansion.
Try to pay no mind to your competition. Of course, competition is out there but you can’t constantly dwell on it or you’ll fail to give your business the attention it deserves.
Set aside 1 day a week to focus solely on your marketing strategy #MarketingMonday for example. Trust me your clients and customers won't mind that you're closed for one day to focus on working ON your business, etc.
Since you are now equipped with this newfound knowledge and an understanding of what working on and working in your business mean, it’s time to consider how much you wish to expand your business.
Do you want to stay small or are you reaching for the stars? For ample growth and gratification, you’ll need to focus more attention towards working on your business rather than in it.
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