What does it mean to have a niche? The word “niche” as it pertains to business marketing, is when you channel all your advertising efforts towards a well-defined targeted segment of a unique market.
However, a niche market is not necessarily a small market but rather a specific target audience with a specialized offering. When you focus on a niche, you become the market leader.
The Advantages of Niche Marketing
Very little competition. There’s a higher potential to become the market leader.
Defining exactly WHO you serve will make it easier to speak out about your business also encouraging stronger relationships and improving customer loyalty.
Clients won’t mind paying a little more to get your services because you ‘get them’.
Focusing on a specific area in your field of health and wellness will make you stand out.
For example, if someone needs the specific products or services that you offer, they are more inclined to go to you instead of someone else who focuses on offering a variety of things.
You’re more likely to specialize in whatever it is the client is looking for. This is something about you that makes you uniquely YOU.
Examples of Health and Wellness Niches:
Here is a brief list of niches that fall into the following four general health & wellness categories: Nutrition, Weight Loss, Exercise, and Structural Health.
Example #1 Nutritionist: Vegetarian
Low Carb Diet
High Protein Foods
Supplements > Vitamins > Protein Powders > Kids Care > Cannabis oil
Example #2 Weight Loss
South Beach Diet
Example #3 Exercise
Yoga > Pre-natal > Restorative > Strength Building
Running > Couch to 5k > Half to Full Marathons > Track and Field Short Distance Expert
Karate/Mixed Martial Arts
Example #4: Structural Health
Physical Therapy > Preventative Maintenance in a Corporate Work Environment > Pain Relief > Rehabilitation
Chiropractor > Sports Injury > Car Crashes > Pre/Postnatal
The deeper you go into a category, the stronger the niche.
How to Identify Your Niche
Ready to discover your alcove in the health and wellness industry? Here are 10 insightful questions to ask yourself to help you identify your niche…
Now if you haven’t identified your business niche in this red hot moment, no worries. I’ve created a downloadable success sheet, so that you can move through this business exploration on your own time, at your own pace.
But what I want you to know is that choosing your business niche doesn’t have to be overly complicated, nor does it have to be a long-drawn-out event.
Start off with a broad market and narrow it down farther as you get more and more experience working in your field of expertise.
Over the years, your niche may shift but it’s EVERYTHING at the moment.
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