Now that your business is established, it’s time to start attracting a steady stream of new clients.

In this episode, we delve into the 3-phase customer journey all successful businesses use to gain new clients and, more importantly, get repeat customers who are excited to refer their products and services to all of their friends.

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Phase 1: Top of the Funnel (TOFU)

This is the discovery stage. It’s the stage where customers are still utterly oblivious about your brand. The goal for this phase is to help people learn more about your health & wellness business through the content creation you provide.

Eventually, your content creation will slowly guide your customers to the conclusion that while they can solve their problem themselves, your product is a better solution.

Phase 2: Middle of the Funnel (MOFU)

The middle of the funnel is the nurturing stage. Once a potential client has listened, watched or interacted with your brand, it’s time to foster this new relationship by offering them continued guidance and support.

Keep in mind that you aren’t asking them to purchase your service or product yet but rather, you are providing them with valuable insight and information.