top of page

16 | How To Write Social Posts That Convert

Exceptional social media posts are imperative if you wish for your engagement to turn into sales. Your content should bring forth brand awareness, client retention, and lead generation but you must first focus on the quality of your posts.

Let’s move forth so that you can learn how to effectively write social media posts that convert…

Use a casual, conversational tone.

You want your social media platform to be more enjoyable and engaging than your business’ website. Most people prefer to see what a business is all about through the company’s social platform before visiting their website. Not all platforms are the same so adjust your tone to meet the demands of the audience using the social platform. For example, LinkedIn members include more business-minded individuals while Facebook is a place where people come to enjoy posts and the engagement it allows for.

Keep it simple and brief.

Too many words (even when allotted) might turn a person away. Always keep it simple and short. In fact, studies have shown that short posts and videos make more of an impact and gain a customer’s attention quicker. If you want to share a story with a user, simply say a few impressive words in regards to what it is about and include a link to the actual story.

Include a call to action.

You want your audience to take action so carefully think about what you should say to motivate them to do so. It is wise to begin a social media post with a question or a profound statement. Be catchy and concise.

Keep it personal by including we, I, us, me, and you. To build connections and form relationships, you must include your audience. Write out your posts as though you are speaking face to face with your clients. Informal language is much more effective on social platforms.

Always conduct thorough research. It doesn’t matter how good you are with your words, if you haven’t conducted any research or drawn any comparisons, your posts will not resonate with your audience. Understand your audience and include data, studies and information in your posts that are targeted to them.

Don’t worry so much about punctuation. To save yourself from breeching character limits, don’t hesitate to leave out a comma or period. You may also highlight and bold letters to make a definitive statement.

Think about your replies. The replies to your audience must be thought out and not rushed. They should also represent the tone of your brand whether it’s fun and bubbly, serious and factual, or even straight to the point.

Pay attention to your spelling and grammar.

It’s okay to skip commas and periods to make the character count but it is definitely not okay to display poor grammar and improper spelling. You don’t want your business to get a bad rep. You are a professional and it must show in your content. Poor spelling and grammar leave a horrible impression.

Create wonderful captions.

A good product or service is essential but if you describe it poorly, it won’t gain any interest from prospective clients. In very few words, you must describe your product and while this can be tricky, it can be done without haste. A great, attention-grabbing caption may be humorous and informative, but it must also summarize the service and encourage interest.

Keep your posts cheerful and animated.

You should have a positive tone to your posts. You want all of your content to be engaging, exciting, interesting, and inspiring. Never let your mood depict the tone of your posts.


Now that you are equipped with all that you need to know in order to write social posts that actually convert, start jotting down some topic ideas.

Play around with your wording and even consider hiring someone with experience in social media marketing for help. A lot of good can come out of engaging posts so remember these tips and you’ll surely retain and grow your audience.

Subscribe & Review in iTunes

Are you subscribed to The Online Business Clinic podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode.

Click here to subscribe in iTunes!

Now if you’re feeling extra generous, I’d really appreciate it if you left me a review over on iTunes, too. Your review helps other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is.

Thank you!

➩Join the Online Business Clinic Community by clicking here.

bottom of page