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20 | How To Craft A Killer Lead Magnet That Converts

Before we can delve into how you can go about creating your lead magnet, you must first understand what a lead magnet is and what types of lead magnets exist. The more knowledge you have in this sector, the better.

What is a lead magnet?

A lead magnet is an incentive offered to potential clients in an attempt to obtain information from them such as their contact information or email address.

What are some examples of lead magnets?

  • Case studies

  • E-books

  • White papers

  • Exclusive videos

  • Free shipping

  • Free trials

  • Discounts

  • Tickets to an event

  • Tools