It’s essential to have a rock-solid content strategy in place for 2020. Your content strategy must be designed to help you manage all forms of media revolving around your business including written, visual, and/or downloadable content. This is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.

Your content strategy must serve a well-thought-out purpose. That purpose? To guide your prospective clients from the initial discovery of your brand to become a buyer of your products and services. Here are some things you should take into consideration while designing your 2020 content strategy…

Ask yourself these questions:

• Whom it is that you’re creating content for

• The problem it’s going to help solve

• What is it about you and your solution that makes your health and wellness business different

• How you will go about formatting your content

• How you’ll manage the creation and publication of your content