23 | How To Create Your Content Strategy for 2020
It’s essential to have a rock-solid content strategy in place for 2020. Your content strategy must be designed to help you manage all forms of media revolving around your business including written, visual, and/or downloadable content. This is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.
Your content strategy must serve a well-thought-out purpose. That purpose? To guide your prospective clients from the initial discovery of your brand to become a buyer of your products and services. Here are some things you should take into consideration while designing your 2020 content strategy…

Ask yourself these questions:
Whom it is that you’re creating content for
The problem it’s going to help solve
What is it about you and your solution that makes your health and wellness business different
How you will go about formatting your content
How you’ll manage the creation and publication of your content