As a coach, you have a unique set of skills and expertise that can help people improve their lives and achieve their goals. But when it comes to charging for your services, many coaches struggle with the idea of asking for a high fee.
However, there are several good reasons why you should charge a high ticket for your coaching services, and I'm happy to share three of them with you today.
Reason #1: You are providing high-value transformational services
One reason to charge a high ticket as a life coach is that you are providing a high-value transformational service. When someone hires you as their coach, they are investing in themselves and their future. They are looking for guidance and support to help them make significant changes in their lives. As a coach, you have the knowledge and expertise to help them achieve those changes, and that kind of transformational work is worth a significant investment.
I remember working with a client who had been struggling with anxiety and stress for years. She had tried everything from therapy to medication, but nothing seemed to work. After working with me for just a few months, she was able to completely turn her life around. She was happier, more confident, and felt more in control of her life. When she told me how much our sessions had impacted her life, I realized that what I was providing was truly valuable.
Reason #2: You can provide personalized attention and support
Another reason to charge a high ticket as a coach is that you can provide personalized attention and support to your clients. When you work with a coach, you are getting one-on-one attention and support that is tailored specifically to your needs. This level of attention and support is hard to find in other areas of life and business and it's something that people are willing to pay a premium for.
I once had a client who was struggling to find her purpose in life. She had a good job, a loving family, and a comfortable life, but she felt unfulfilled and lost. After working with her for a few months, we were able to identify her values and passions, and she was able to make some significant changes in her life that led her to a fulfilling career that she truly loved. She told me that the personalized attention and support I provided was the key to her success, and she would have paid much more for it if she had known how valuable it was.
Reason #3: You are running a business
Finally, it's important to remember that as a coach, you are running a business. You have expenses to cover, including your time, your education and training, and your marketing efforts. If you want to create a sustainable and profitable business, you need to charge a fee that reflects the value you provide and covers your expenses.
I remember when I first started my coaching business, I was hesitant to charge a high fee. I was worried that people wouldn't be willing to pay for my services, and I was afraid of being seen as greedy or money-hungry. But as I learned more about running a business and the value I was providing to my clients, I realized that charging a high fee was not only fair, but it was necessary for the longevity of my business.
as a coach, charging a high ticket for your services is not only fair, but it's necessary for the success of your business. You are providing a high-value transformational service, personalized attention and support, and running a business that requires a sustainable and profitable fee structure. So don't be afraid to charge what you're worth, and remember that the value you provide to your clients is truly priceless.
To land on the perfect price for your coaching services watch this video next.