When it comes to being a standout authority in your industry, content is king. Whether you want to attract new clients or land major media opportunities that are sure to elevate your brand, it all starts with content.

That’s why in this week’s episode of The Online Business Clinic we’re talking about 7 reasons ways you need to start creating insightful, relevant, up-to-date content that can help mega-boost your business.

Here are my 7 reasons why you need to start creating content for your business today…

1. Exhibits Your Expertise

One effective way to highlight your expertise is by creating consistent, relevant, insightful content. We’re talking blog articles, podcast episodes and/or videos.

Creating informed content with your unique point of view conveys to your prospective clients that you know your stuff, that you are up-to-date on the latest industry trends and helps to establish you as a go-to expert.

2. Curates Your Credibility

Building a rock-solid relationship between your business and your clients is a must. People only buy from those they know, like and trust. Ie. a company with a strong KLT factor.

By providing consistent, reliable content, (ideally every week) you’re building trust with clients and curating your credibility. Don’t just simply talk about the features of products or services you offer, but instead talk about the transformations your prospective clients will have when they do business with you.

3. Helps You Stand Out Online

When it comes to creating your content, it’s important to take into consideration the keywords you’ll use in your headlines, titles and the body of the content in order to optimize your search ability. (ie. SEO) Helping people who