When it comes to naming your company is it better to create a brand name or use your own name?

In today’s episode of the Online Business Clinic podcast, we’ll weigh the pros and cons of each, so that you can be sure to set your business up for success right from the start.

If you thought naming a baby was tough stuff, try naming your business. Sheesh! When it comes to building a business there are many factors to consider before landing on the perfect name for your brand.

So let’s dive in.

Firstly you’ll want to decide if what you’re building is something that you may want to sell off in the future or if it will be your life work, your legacy.

If you’re thinking about potentially seeking out buyers in the future, right away you’ll want to choose a strong brand name to conduct business behind.

If you’re still on the fence, then let’s take a few minutes to weigh the pros and cons of using your name as your brand name, shall we?

The Pros’ of using your own name as you