36 | How To Increase Your Email Open Rate
Email marketing is a powerful marketing strategy to help build rapport with your prospective clients. In fact, it’s a necessary next step in your marketing sales funnel to help your prospective clients convert into paying clients. After all, we tend to buy from those that we know, like and trust.
However, you won’t be able to connect with your prospective clients if you have poor email deliverability or no one is willing to open them.
In this episode of the Online Business Clinic podcast, I’m sharing with you my top 10 email deliverability best practices.
After all, why put energy into writing email campaigns if they don’t make it to your subscriber’s inbox, or give them the opportunity to read it.
Listen to the podcast and use these 10 guidelines to increase your email open rate and keep your subscribers engaged, warm and ready to do business with you.
10 Ways To Increase Your Email Open Rate:
1. Keep Your Email List Clean - believe it or not, it’s NOT the size of your email list that matters, it’s the quality of your list. Your open rate will shoot up when you’re well-crafted emails and being sent to inboxes of your ideal client, those that you best serve and who want to hear from you regularly.
Once a quarter scrub your email list, doing so will minimize negative metrics. Delete anyone who hasn’t opened an email from you in the last 3-6 months.
If you’ve pivoted your business or changed your ideal client avatar, remove anyone from the list that you know isn’t a good fit for the products and services you offer.
2. Don’t Purchase Lists - not only is buying subscribers lazy, emailing them directly without their consent is illegal. Buying a large list from a third party will most likely include many unverified email addresses. Those emails will only elevate your bounce rate and majorly ding your metrics.
3. Set-up a Double-Opt-In - maintain quality assurance by setting up a double-opt-in process. After your subscriber enters their name and email address, require them to take one more step by heading to their inbox and clicking on a verification link. Doing this will help to ensure you filter out fake subscribers and spammers.
4. Establish a Domain Name - creating a custom domain name for your email address, not only helps to build brand awareness, but it can also help increase your email deliverability by helping inbox service providers see that you’re not a spammer. This helps to bump up your inbox placement.
For example, Gmail. Gmail has three primary folders, Primary, Social, and Promotions. The goal is to get your emails automatically put into the ‘Primary’ folder.
5. Give an Opt-In Incentive