81 | Why you should PRE-SELL your group coaching program BEFORE you build it


You’ve been thinking about creating an online course that can eventually be set up on automatic and generate passive income for years to come.


I am SO happy for you.👏


If starting an online course is something you’re ready to do, you might be worried about pouring your heart and soul into creating this program, without proof that it will actually sell.


I hear you! Creating a course is time-consuming and if it doesn’t sell, it can be devastating. (Trust me, I’ve been there!)


Today, I want to share with you why you should PRE-SELL your group coaching program BEFORE you build it.


Not only that, but I’ll also be walking you through my proven eight-step process to ensure that you set yourself up for sales success.


If you’ve been looking to learn about building a profitable online coaching business, you’re in the right place! I’m Molly Ann Luna, your life and business success coach. My mission is to help coaches, consultants, and wannabe corporate escapees pivot into online profits. I guide my clients through the process of joining this soon to be 325 million dollar online learning industry by creating, launching, and selling their high-level group coaching program.


Did I say selling? I meant PRE-selling, because like I said, today is all about why you should PRE-SELL your group coaching program BEFORE you build it!




Pre-selling proves that it’s profitable


Here’s the thing.


You might have what you think is the most EXCITING idea on the planet for your high-level group coaching program.


But - unless you pre-sell your program, you risk pouring time, energy, money, research, blood, sweat, and tears into this idea, only to take it to market and get ZERO sales. (Yep...it happens!)


Pre-selling your course will validate that your idea is something that your ideal clients are willing and excited to invest in.


You’ve got to have proof that there is a market for this idea before you get started on the creation process.


And like I mentioned earlier, I (unfortunately) learned this the hard way.


When I first started my online coaching business I made this mistake, so you don’t have to.


At the time, I felt SO ready to launch my online coaching program. I was super clear on what problem I wanted to help people solve. My goal was to help young women feel confident and be fully in love with who they are.


After all, this was the problem I had solved in my own life. How hard could it be to solve for others, right?


After years of research and hard work, I was finally ready to build a digital course. 🎉


I put my all into it. I spent months crafting the perfect course curriculum, shooting and editing videos, and most importantly getting deeply invested in the high-level group coaching program I wanted to offer my community.


And shoutout to my younger self because that course was absolutely a transformational product.


The only problem? Because I didn’t have proof that it was a profitable idea BEFORE I built it, I walked away with ZERO sales.


Yep, zero.


I was crushed!


I’m honestly lucky that this experience didn’t turn me away from group coaching programs for good because at the time I was devastated.


Friends, I do not want this to happen to you. People are absolutely searching for your particular expertise and you deserve to make a profit from it.


This is why you MUST consider pre-selling your high-level group coaching program. You need to prove that it’s possible before you build it.


Pre-selling lets you co-create

We’ve already gone over how pre-selling can help you avoid making zero sales on a course you’ve poured endless resources into, but it also allows you to co-create your program with your ideal clients.


If you’re thinking, “Ok, I know I’m supposed to pre-sell my course, but aren’t I supposed to pre-plan my entire course too?”


Pre-sell? Yes.


Pre-plan? Kind of👇


Of course, you need to bring in all your research, expertise, and excellent facilitation skills, but by no means do you need to have every minute of your program planned out before meeting with your clients.


When you’re using the cohort model for your high-level group coaching program, you get to build the course as you go based on the needs and desires of your particular group.


The novelty of being able to co-create your signature program alongside you will be so exciting for your clients, and it takes the focus and pressure off of you to have it all figured out.


When a client is involved in the creation of their own experience they become that much more invested in the program.


And once your clients have undergone their transformation through the program you created together, they will become a community of raving fans who are eager and excited to cross-promote your next launch!


Those glowing testimonials from happy clients will take you a long way in completely selling out this program in the future.


If you want to hear a pre-sale success story you should get to know my client, Tara.


Tara is a fitness trainer who typically worked one-to-one.


After having babies, she realized that her time was way too valuable and that filling up her one-on-one client roster was NOT the answer.


To pivot into online profits, Tara came to me specifically to create, launch and sell her high-level group coaching program.


She had her heart set on helping busy mama’s like herself, get their confidence, and more specifically, their pre-baby bodies back.


Friends, take notes because Tara’s pre-sale went PERFECTLY.


She pitched this program to some local mommies and past clients and was able to successfully sell $15,000 off her beta launch.


Seriously, I am SO proud of her for this! ⭐


She proved that her idea was profitable by pre-selling it.


The mamas had an amazing experience and transformation through Tara’s program, and then they did what moms do best.


They talked!


They got together with other mamas, and the word about Tara’s program spread like wildfire.


It was the rock-solid community and their raving testimonials that helped Tara sell out - launch after launch after launch.


This is the power of the pre-sale, folks!


Let Tara be the shining example of why you should PRE-SELL your group coaching program BEFORE you build it.


Proven 8 steps for a perfect pre-sale

Now that you see how much of a game-changer pre-selling can be, I want to give you my proven eight-step process to ensure that you set yourself up for sales success.


Normally I would save this for the participants of my Income Amplifiers Program, but I’m giving you a sneak peek right here, right now because you’re JUST that special.

Step 1: Identify your perfect client 🤝

You need to be *super* clear about exactly who you want to serve and what problem you can help them solve.


Step 2: Do your research 🔍

Tap into your current circle and ask them what questions they have about your particular area of expertise. Still building up that group of go-to’s? Don’t sweat it! Google is an excellent place to start searching. You need to know what problems people are having that you could step up and solve.

Step 3: Create a program outline 📝

I want you to put pen to paper (or fingers to keyboard) and list all the “must do’s” in order for your client to experience the full transformation you plan on delivering.


Step 4: Set up your systems 💻

Whether you are tech-savvy or not, this is an important step. You need to set up an email marketing platform in order to grow your community. You also need to have a payment processor in place so that your clients have a smooth experience when sending you their precious coins. For more info on my favorite smart systems click here.


Step 5: Create your marketing materials 📱

Whether it’s building a website, creating an email marketing sequence, or leveraging your social media, I want you to have something to show a prospective client. This is your chance to make it clear to them exactly what they are investing in.


Step 6: Promote, promote, promote 🗣️

Now it’s time to tell anyone and everyone that you are open for business. Make it known that you are stepping up as someone who is ready to provide a transformational experience.

Step 7: Open enrollment 🎊

Once you’ve got those prospective clients lined up go ahead and present your offer to them. Let them know that it’s time to register for your program and then walk them through the enrollment step-by-step.

Step 8: Conduct an AAR (After Action Review) 💬

After every lesson you deliver your clients, I want you to be rigorous in collecting feedback from them. Make sure you leave no question unanswered so you have everything you need to build out the most robust program possible on your first launch. And of course, always collect feedback once the program is complete so you can take it to the next level with your future launches.




If you still have questions about why you should PRE-SELL your group coaching program BEFORE you build it, I recommend that you sign up to join me in my upcoming FREE masterclass, “Pivot Into Online Profits”. These masterclasses are a chance for me to take a deep dive into the best ways to create, launch and sell your high-level group coaching program.


Remember, so much of business building is a mental game, so keep striving to master your mind and to live your legacy.


I can’t wait to help you create the lifestyle and financial freedom through your online coaching empire.


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Why you should PRE-SELL your group coaching program BEFORE you build it

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