Lead Gen System for Coaches GET MORE COACHING CLIENTS in 3 simple steps
Your business is established and you’ve had a couple of coaching clients under your belt.
I just *know* your offer is amazing.
But are you now you’re wondering how to get coaching clients to buy your product or service, consistently, predictably and quickly?
Lucky for you, that’s why I’m sharing how to get clients faster by creating a marketing sales funnel.
It’s time to start luring in a steady stream of new clients into your online coaching business!
So if you’re an online coach who wants to know how to get coaching clients, look no further because YOU my friend are in the right place. And that place is with me, Molly Ann Luna, your life and business success strategist. I am all about walking you through intelligent online marketing strategies to help you start, scale, and skyrocket your online coaching business.
Without further ado, let’s dive in!
What is a marketing sales funnel?
A marketing sales funnel isn’t actually a funnel at all.
It’s simply a lead generation system that you can leverage to grow your community and get more clients.
More clients = more revenue! 💵
There are three parts to any marketing funnel. The top, middle, and bottom.
Each part of the funnel is crucial to taking your clients on a transformational journey.
When you are creating your funnel, you’ll want to focus on the customer’s experience.
Keep in mind, if you provide an amazing experience for your prospective clients they’ll be more likely to become repeat customers and tell their friends and family about your business.
As you start to build your funnel, you want to make sure that your customer’s experience is amazing every step of the way.
But before they can join you on this transformational journey, you’ll have to find ways that they can discover your business.
We refer to it as the top of the funnel.
Phase 1: Top of the Funnel (TOFU)
The top of the funnel is also the discovery phase.
It’s the perfect opportunity for prospective clients to get to know a bit more about you and your business.
There are several strategies that you can use to get more people into your funnel.
Marketing strategies like guest podcasting, cross-promoting on social media, summits, seminars, live events, and conferences are all great opportunities to share who you are and how you can help.
Remember, this is your potential client’s first introduction to your business, so make sure it’s a good one!
Phase 2: Middle of the Funnel (MOFU)
Now that they’ve been introduced to your business, you’ll want them to opt-in to your email list.
An email list is gold.
It takes time to build one, so be sure to nurture it when building your thriving online empire.
People aren’t going to just give you their email at random. You’re gonna have to provide some sort of value to that person. And if you’re lucky, they’ll even give you their phone number too.
Once you receive their email, it’s time to put it into an email marketing platform. Your email marketing platform will store all the emails that you collect. Be sure to nurture them by sending out newsletters regularly!
But don’t sell to them yet.
This is your opportunity to show up and share your expertise. It’ll help them make a well-informed, educated decision that you are the right person they should work with.
They need to know that your products and services make sense for them.
Once they’ve been warmed up and truly are a prospective client, they’ll be whipping out their credit cards in no time.
Keep in mind that you are not in the business of just selling. You are selling a transformation. So if you realize that someone is not the right fit for your product or service, it’s important to let them know.
Phase 3: Bottom of the Funnel (BOFU)
Your prospective client has made it to the bottom of your funnel.
I’m going to show you exactly how to get coaching clients on autopilot.
You can finally get to the part you’ve been waiting for - presenting your product or service and asking for the sale.
Now that you’ve already spent a good deal of time building the know, like, and trust factor, your potential client should feel like they trust and want to do business with you.
This is also my favourite and sexiest part of the funnel because it’s when all the money starts rolling in 😉
The point is if you set up all your systems correctly, then this phase of the funnel is automatic.
You can build an evergreen marketing sales machine and never have to stress or worry about where your next client is coming from.
Your smart systems will make this process pretty painless.
Let’s say you set up your payment system with PayPal, Square, or Stripe (my personal favorite). This makes it infinitely easier for potential clients to pay when they decide they want to work with you.
Make it easy for them. No one wants to jump through hoops to work with you.
The bottom of the funnel doesn’t end here.
There’s always an opportunity to upsell.
If you have an additional course, book, or VIP training session that you know will be valuable to your new client, go ahead and ask for another sale!
As a coach, you can also try to resell current clients who have purchased a coaching package to continue to work with you again.
Deliver on your promise, and don’t forget to ask for solid testimonials and referrals.
This is how you get clients non-stop.
This is your lead-generating system for your online coaching business.
How to Get Coaching Clients by Building Your Own Funnel
Create a blueprint when you are ready to build your own marketing sales funnel.
Your blueprint should include goals, metrics, contents, and tactics for each phase of your funnel.
Make sure to include as many details as you can.
So, what are you waiting for?