Welcome to the world of group coaching, my fellow coaching enthusiasts! Are you ready to take your coaching business to the next level and earn a six-figure income this year? Then you're in the right place!
Attracting new clients to your group coaching program is essential to building a successful coaching business. But, let's face it, it's not always easy to reach new clients. That's why I'm here to share proven strategies with real numbers that will help you attract a steady stream of new clients to your group coaching program and get you one step closer to achieving your 6-figure income goal.
Once I learned the proven strategies and conversation rates to achieve 6-figures I felt liberated in my coaching business. Prior to I’d put an offer out, not get a buyer back and think that there was something wrong with me. When the truth was, I just need to know my numbers and stay the course.
When it comes to attracting new consistent leads to your business there are many different paths you can take to get to your desired destination.
I can only share with you what’s worked for me. And that’s been webinars, workshops, email marketing, and video marketing.
What webinar metrics can I expect for conversation rates?
Registration Page Conversion 30% cold traffic - people who don’t know you well
Registration Attendee show-up rate 40% - people who signed up for the webinar and show up
Attendee to Conversion Avg. 15% - This is the number of live attendees who joined the
webinar that will convert into a sale of your product or service. This number depends directly on the quality of the offer and presentation.
Let’s say that you want to be able to earn the entire $100,000 from your webinar and your group coaching offer is $2,000 you’d need 50 people to buy.
At least 3,000 people would need to see the registration page so that 30% might register for the webinar = 1,000 registrations.
If you had 1,000 people register for the webinar, and 40% of them actually showed up for the webinar, you’d be teaching 400 people.
And of those 400 people if 15% of them are interested in the offer and stick around to the end of your presentation to buy your $2,000 offer you’d hit your target of 6 figures. 60 ppl
Now if this workshop was held live in person, and let’s say you weren’t all that great at sales, you could potentially bump up your sales conversion rate to 25% meaning that for every 1000 people who said they’d attend, you’d likely still have about 400 people show up and potentially enroll 100 people at the $2,000 offer because the human-to-human connection is stronger than screen-to-screen even if you presented everything exactly the same.
*Note the numbers I’m sharing aren’t guaranteed, but rather a typical sales conversion rate average
Where do you get traffic for your webinar or workshop?
Blog posts, social media posts, youtube videos, or email lists as organic online methods that have worked for me.
Next up is email marketing.
When it comes to email marketing on average you can shoot for a typical open conversion rate of 2-5%.
Meaning for every 100 people you send your sales email campaign to, maybe 2-5 people will open the email and roughly 1 person will buy.
If you have a small email list, do not let this discourage you. Rather begin to put together a plan for growing your list so that soon you have the freedom to fire off your next offer in minutes and potentially gain a sale.
To do this I recommend creating consistent high-quality content via video marketing.
Did you know that YouTube is the number two search engine just behind Google?
Every day people are typing queries into YouTube looking for someone like you to help them solve their problems.
If you’re watching this video now it’s because you are most likely a coach or desire to become one and you’d like to be able to easily earn at least 6 figures a year doing so.
Fingers crossed this video provides value for you. And who knows might send you on a search to learn more about me.
You might even say scroll through the description and see that I have a weekly email newsletter I send out with fresh coaching business tips and strategies.
You sign up.
You get an email from me for an upcoming free live training.
You decide to work with me.
This sort of thing happens nearly every day to me. So why wouldn’t it work for you?
The key is to build a strong online presence: Utilize social media and other online platforms to connect with potential clients and promote your group coaching program. Make sure to post consistently, engage with your followers, and provide valuable content that showcases your expertise.
And Be consistent: The key to attracting new clients to your group coaching program is consistency. Make sure to consistently market your program, network, and engage with potential clients to ensure a steady stream of new business.
Now I’ll admit showing up every single week to create fresh content is not an easy task.
And it’s even harder when you go at it alone.
That’s why I’ve decided to host a mastermind for content creators who are eager and excited to grow their businesses through the power of video marketing and social media.
It’s called The Content Creator’s Club or C3 for short.
Our next live session is happening soon, so if you want to have a group of awesome people supporting you for a low monthly club fee that allows you to jump in and out as you need, then join us inside of C3.
Attracting new clients to your group coaching program can seem like a daunting task, but with the right strategies and mindset, it's possible to hit your six-figure income goal this year. Just remember to specialize in a niche market, build a strong online presence, network, offer a free consultation, create a referral program, host workshops, leverage testimonials, and be consistent.
So, my fellow coaching enthusiasts, what are you waiting for? Get out there and start attracting those new clients! And remember, the best way to predict your future is to create it. Happy coaching!