Convert Cold Prospects Into Red-Hot Buyers With This 59s Video Script Template
You've heard that video is a powerful tool to help you generate more leads for your business, but you're hesitant to press record because you don't love being on camera, have any fancy equipment, and have no clue what even to say.
I'm going to break down a simple 5-step brand-boosting video script template designed to help you confidently convert cold prospects into red-hot buyers using the phone in your hand.
Video marketing as a lead generation strategy is the best lead-gen strategy for small business owners with a tight marketing budget. It's the exact brand authority-building strategy that my best students inside The Legacy Leaders Academy use to get high-paying clients consistently. If you need to generate more high-quality leads for your business, then stick around.
Writing and producing short brand-boosting video scripts has been the secret key that's unlocked my business success, and I hope that it'll do the same for you.
To help you write the best 59s promotional video for your business, I'm creating a downloadable template that you can use to wrist your video script. There's a link in the show notes.
This lead-generating strategy works whether you're running an online or in-person business.
I'm going to walk you through the 5-point process by showing you a real-life example of Jovan, a professional door-to-door salesman who helps homeowners own their power by going solar.
Open with the problem
To get more qualified leads to your business, you need the viewer of your video to self-identify with the problem your business solves.
Frame the solution
Don't just give them an answer; give them YOUR solution. Tell the viewer why you, your product, or your service is the best solution for them.
Highlight The 'MUST KNOWS'
Share 3-5 key bullet points. These are facts that your prospect needs to know to qualify to do business with you. Remember, so much of business success lies in positioning.
Provide social proof
A prospect never wants to feel like they're taking a gamble by doing business with a brand, so show them that they aren't the first to say yes. If possible, use video testimonials from happy clients. If you don't have any clients, you can use Broll footage to help paint the picture of possibility for your prospect.
Give Them One Clear Call To Action
Clearly define the next step for them to begin experiencing the outcome they seek. Keep this simple.
There you have it; there's the simple 5-step process to writing a promotional brand-boosting video script for your business that's sure to help you convert cold prospects into red-hot buyers.
Now, after you produce the video, you might be asking yourself, where do I publish this so that it starts working for me.
If so, then be sure to tune into the next episode.
Have you used video marketing with your brand? If so, what's been your experience? If not, what's holding you back?