Ignoring This Will Wreck Your Online Course Sales | Molly Ann Luna
You're either thinking of creating an online course or you've created one, but it's not selling as easily as you'd hoped.
In this episode, I'm exposing the number one thing that if ignored will wreck your online course sales.
As an online course creator myself I'll admit I've ignored this critical factor in my rooky course-building days and it left my course sales dead on arrival.
I now know that before we roll up our sleeves to do the good work of course creation, we NEED to focus on this factor first.
But if you've already created a course and you're struggling to make sales, don't fear, what I'm about to share with you just might revive your offer.
Here's the thing...
When prospective buyers are deciding on spending their hard-earned cash on an online course, most customers NEED to know what it is for them.
We live in a world where anything and everything we need is at our fingertips.
Because of this, as a course creator, you MUST create a compelling USP statement, one that quickly and easily informs your prospective buyers why you're the best choice for them on the market right now.
What is a USP statement?
USP stands for unique selling proposition. Your USP is what sets you apart from your competitors. It's a simple yet distinct sentence that clarifies the obvious advantage as to why someone should do business with you over your rival course creators.
At its core, a USP should briefly respond to a prospective customer's most critical pain point or highlight their deepest desire when they come across your offer.