Online Marketing Strategies That Actually Work For Your Coaching Business | Molly Ann Luna

Are you looking for online marketing strategies that work to grow your coaching business?


In this episode, I will share with you some of my best tips that have helped me grow my coaching business fast.


My name is Molly Ann Luna; I'm a life and business success coach.


In this episode, I'm going to share with you some online marketing strategies that have worked well for me over the years. And the best part is they cost ZERO dollars to set up.






1. Set an objective


Know where it is you want to go. Without a clear objective on what you're trying to achieve, you can quickly get lost in a sea of confusion in the online space.


If you're like me, you decided to take your coaching business online because you wanted to free up your time and make more money. Experience what I call True Wealth.


The sooner you know where you want to go the faster you can put a smart plan together to get there.



2. Identify your target audience and create buyer personas


I'm sure you and I are a lot alike. We have big hearts who love helping lots of people solve big problems. But when it comes to winning big in the online space, you must hone your marketing messaging by narrowing your focus to one target audience.


This audience could be chosen by their demographics, psychographics, or geographical location.


It doesn't matter as long as you're clear on who you feel most called to serve.


I was that kid on the playground who would introduce everyone to everyone and help them find their clique. I never want anyone to feel left out, so this exercise was hard for me to do at first.


Heck, if I'm being honest, it's still hard.


As soon as I realized that I was to serve people like me, service-based business owners with a heart of gold who want to do significant work in the world and be home to raise their kids and build strong family bonds, the faster my coaching business skyrocketed.


Why?


Because I began to show up more authentically for "my" people, you will too.


So to help you narrow down your niche without losing out, I have episode 143 to tune into after this one.


With a success worksheet for you to download, fill in, and get started on the right foot straight away. (add a link to convert it to success sheets here or, better yet embed code)


3. Research the best social media platforms for your target audience


Not all social media platforms are created equal.


I know that you might LOVE tik-tok, but you have to ask yourself, "is that where my target audience is hanging out?"


A few years back, I spent all of my time on Facebook until new clients came rolling in and told me they were never on Facebook; YouTube was their go-to.


*lightbulb*


I needed to stop going live on Facebook and start creating evergreen youtube content immediately if I was going to continue to grow my coaching business.


This isn't a field of dreams moment. (shout-out to my fellow Iowans)


It's not a build it, and they will come.


It goes where your people are.


I discuss this in-depth in episode #139 and how to develop a social media strategy step-by-step. Check it out!



4. Create a marketing sales funnel


Creating a marketing sales funnel is an absolute must if you create a lifestyle and financial freedom for yourself.


Essentially a marketing sales funnel your customer journey experience on autopilot.


When it comes to building one out, it can be as cheap or expensive as the software tools you choose to use to create one.


In my signature program, The Income Amplifier, my team and I will teach you how to get paid to launch your online course business and self-published book. And then click those two new passive income streams into an evergreen sales machine, aka a marketing sales funnel, for little to nothing.


The beautiful part is that once it's clicked into place, you can return to doing what you do best.


Bringing new awareness to your business and profoundly serving your paid customers.


For more information about what a marketing sales funnel is, tune in to episode #149, or better yet, consider applying to work with us where we'll build it out for you by heading to MollyAnnLuna.com/Application


5. Create high-quality content that is relevant to your target audience using keyword research


I made a rookie move early in my online business: publishing content for content's sake.


I'd choose to[pics I was interested in, passionate about, and that I thought would bring tremendous value to my viewers.


All of which are still true.


But because I forgot/didn't know that I needed to do keyword research beforehand, that content has barely surfaced into the light of day.


Want proof?