The #1 Digital Marketing Strategy You NEED To Know To Grow Your Personal Brand | Molly Ann Luna
What if I told you there was a fun and easy way to market your business for FREE?
Allowing you to boost your personal brand authority, attract new clients to you like a magnet, and, if you're a published author, sell more books like crazy.
In this episode, I will reveal the number one digital marketing strategy you need to know to build your personal brand and mega-boost your business results.
This is the strategy I've used in the online business that has helped me consistently sell my amazon kdp books, create connections and get more clients.
In today's digital age, personal branding is more important than ever. A personal brand is, just that personal. It's the way you present yourself both in person and online. It's the impression you make on others.
And if you want to grow your personal brand, get more clients and earn more money, guest podcasting is the #1 FREE digital marketing strategy you NEED to know.
What is guest podcasting?
Guest podcasting is when you are a featured guest on someone else's podcast. This differs from co-hosting a podcast, which is its form of marketing.
As a guest on a podcast, you will have the opportunity to share your story and expertise with the show's audience. Guest podcasting is a great way to reach new people, grow your personal brand and if you're a published author, sell more books.
Why do podcast hosts help you build your authority as a podcast guest?
Podcast hosts create a space for you and your services to be highlighted. You take center stage; the spotlight is on you.
When you're a guest on another person's platform, you're given the wonderful gift of getting to speak to their audience; new eyes and ears of potential prospective clients/buyers who might be interested in your offer.
What do you need to know about guest podcasting?
There are a few things to remember if you're interested in guest podcasting.
First, ensure that the podcasts you're reaching out to are relevant to your niche or industry. Second, prepare in advance by coming up with topics that interest the podcast host and their audience. And third, be prepared to promote the episode once it goes live.
Your part of the deal doesn't end when the record button is turned off. To get the best results out of your guest podcast feature, be willing to cross-promote the show by sending a link to your email list or posting about it on social media.
Following these simple tips, guest podcasting can be incredibly effective in growing your personal brand and reaching new audiences.
Why Guest Podcasting Is An Effective Digital Marketing Strategy?
There are a few reasons why guest podcasting is such an effective marketing strategy. First, it's a great way to build relationships with other industry leaders. When you're a guest on someone's podcast, you're automatically seen as an expert in your field. This can open up opportunities for collaboration down the road.
Second, guest podcasting allows you to reach new audiences who might not be familiar with your work. By appearing on popular podcasts, you can introduce yourself and your work to a new group of people.
And lastly, guest podcasting is a great way to create content that can be repurposed later. For example, if you've interviewed for a podcast episode, You can transcribe the interview and turn it into a blog post or article for your website.
How to pitch to be a podcast guest?
Once you've identified which shows align with your core message and who might most likely have an audience who'd be interested in your paid deliverables, the next thing you need to do is prepare a media kit.
Your media kit needs to include the following:
+a professional headshot
+bio
+your title, business name, point of contact (number, email, address)
+image of your book (if you've written one)
+potential show titles/ topics you're willing to speak on (bonus points if your show title is SEO friendly)
+list of interview questions
+relevant promotional links
+cold email sequence to introduce yourself and follow up with your inquiry
Bonus guest podcasting tips!
+short video introducing yourself so that the podcast host can get a sense of your speaking style and personality
+links to previous interviews
+what you'll bring to the table (share across your social profiles of 100k+ followers, email your list of 10k subscribers, etc.)
For the opportunity to use my media kit email sequence as inspiration to write your own, join my email list, and I'll forward you a link to the templates. *ADD LINK*
Use Canva.com >media kits to design your Media Kit PDF.
How to be a great guest on podcasts and promote your book in a non-sleazy way?
Once you've been booked on a podcast as a guest speaker, be sure to show up on time, in professional dress, in case the podcast is video recorded and repurposed.
Share your paid opportunities through the story. Stories sell.
And when the podcast hosts ask where their audience can go to learn more about you and your business, this is your opportunity to mention your book.
Whether you send them to your paid link or perhaps you invite the audience to join your email list in exchange for the first chapter of your book for free. That way, you can establish a more firm connection with the listener, and by having their email address, you can serve them more deeply and ask more often for sales.
Note:
Choose only one call-to-action (i.e. your book link, your website link, join your Facebook group, follow you on IG, subscribe to your YouTube channel, etc.)
To put it simply, guest podcasting is one of the best free digital marketing strategies you can employ as an entrepreneur to grow your brand.
Guest podcasting allows you to build relationships with other industry leaders, reach new audiences, and create content that can be repurposed later. So what are you waiting for? Start reaching out to popular podcasts in your niche today!
And for more great digital marketing strategies to help you start, scale, or skyrocket your business be sure to tune into the next episode.