Give away your best answers for free.
Yes, you heard me right.
The most successful coaches who get a steady stream of clients are coaches who have a heart for helping others no matter what.
Giving away your best advice helps to build trust with your prospective clients. It also demonstrates your knowledge, skill, and enthusiasm for the solutions you have to offer to their problems.
Worried that giving up your best answers free will block your cash flow?
It won't. Here’s why…
In this week’s episode of The Online Business Clinic, you’ll discover the best advice for coaching who want more clients. Plus you’ll get a clear guideline on attracting and obtaining new clients for your coaching business consistently.
Why giving away your best advice
won’t stunt your business growth
With devices at our fingertips, we can find the answers to our problems at a moment's notice.
But people don’t just want answers, they want a trusted guide to help them experience a transformation.
That’s where you come in by first demonstrating your expertise through sharing your best answers with your prospects you set yourself apart from the competition. You’re seen as a leader, an authority, someone they can trust. And those whom you're meant to serve, a feeling of reciprocity will bubble up and they'll WANT to pay you for your program, product or service.
Keep in mind that people don’t buy products, they buy results.
They want to experience the benefits that you and your offering can provide for them.
So don’t hold back upfront.
Knowing What To Give Away
No one is looking for a jack of all trades. They don’t care that you know a little about a lot. They’re looking for a REAL expert to help them solve their REAL problems. With that being said, don’t just give away answers to give away answers. Instead...
1. Identify the core problem that you want to solve.
Get crystal clear one ONE core problem that you want to help your ideal client solve.
I know that you know a lot. And that you have a desire to serve others in many ways, but to build a powerful brand, one that consistently attracts new clients to your business automatically you MUST become known for one thing first.
Once you’ve identified the core problem, you can then outline the steps necessary for your ideal clients to get to where they want to go and begin brainstorming ideas about the pieces of content you’ll create and share to help answer their most burning questions.
2. Build a marketing sales funnel
Keep in mind that the answers you share must tie back into your paid offering.
Whether you decide to share your best advice through blog posts, podcasts, videos, pdfs, or another medium, understand that this is the top of your marketing sales funnel.
Your fishing lure so to speak to attract prospective clients and get them interested in your product, program, or service. There is a precise method to this madness. For a more in-depth understanding of what a marketing sales funnel is and how to create one check out this episode next.
3. Leverage Social Media
Using social media platforms to share your answers is a great way to gain visibility for your brand and establish you as an authority. These free tools can be powerful, but keep in mind that you get what you pay for.
I recommend that you leverage social media as a way to invite people back to your website to further discover your core content. Own your own platform vs. depending on a tech-giants freebie to grow your business. You’ll have a more solid foundation by doing so. And if you know that you want to scale and skyrocket your business, a solid foundation is crucial. Social media platforms can be a way for new prospective clients to discover you as well as current ones to continue to be educated and nurtured further down your marketing sales funnel.
4. Continue to build The KLT Factor
KLT stands for KNOW, LIKE, TRUST factor. Trust is hard to build and easy to break.
Being an effective communicator is key when building a powerful brand.
Always set proper expectations for your clients and strive to not only meet them but to exceed them.
Satisfied customers are more likely to tell their friends and friends of friends about your business. And a referral is 15x easier to close the sale with than a fresh new lead.
5. Create An Irresistible Offer
Not only does your paid offer need to provide a solution to your ideal client’s core problem, but it also needs to transform their life, business, or bank account profoundly.
To create an offer that your ideal client can’t resist, do your research. Look to your left, right, up, and down to see what your competitors and influencers you are inspired to build a business like are doing.
Then decide how you’ll do things differently. Better.
Also, consider ways that you can...
meet or beat pricing concerns
add a personal touch
In summary, the best advice I can give you as a coach, consultant, or business owner is that those who serve deserve. Give away your best stuff for free. Know and trust that those whom you’re meant to serve will be eager, excited, and willing to pay you for your guidance.
Now I’d like to hear from you.
What do you think about this advice? Do you agree? Think it’s garbage? Tell me in the comment below. I can’t wait to see what you have to say.
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