Waking Up to ZERO New Amazon KDP Book Sales? | Molly Ann Luna
Waking up to ZERO new amazon KDP book sales?
Before you can even think about selling a truckload of books, you must first construct your book from the ground up.
The packaging of your book should be engaging enough for the reader to want to keep reading.
You have a limited time to convince someone that purchasing your book is the best investment they will ever make. You can start accomplishing this by following the seven principles we'll outline.
1 - Create a scroll-stopping cover
"You can never judge a book by its cover," someone once said. That may have been true in 1946, but people nowadays DO judge a book by its cover, and they will purchase it based on the front-end decoration.
Simple logic dictates that if something appears attractive, it must also be worthwhile. The average book has three seconds to capture a reader. Have a cover that catches the eye and compels the reader to continue reading if you want to sell more books.
Here are a few websites for cover designers:
Happy Self Publishing/Covers
2 Hook ‘Em With Your Title
The reader's attention is drawn to your book by its cover, but the sale is made by its title.
Although it will mostly depend on your book's content, carefully developing a title and subtitle will influence whether or not potential customers choose to purchase it.
The subtitle serves as your elevator pitch, telling readers what they can benefit from reading this book, while the title serves as the hook that draws readers in.
Will they shed pounds? Improve your ability to save money? Can you complete a marathon in less than six hours?
Try to develop as many primary titles and subtitle ideas as possible. The subtitle sells the book, even though they may be able to tell from the title what it's about.
Create a captivating title and description.
Great subtitles give readers a clearer picture of what is inside popular books, which helps them decide whether or not to buy them.
3 - Book Launch Sales Volume and Book Reviews
A glance at the book reviews will usually be the deciding factor for most book browsers if they are drawn to your cover and the theme resonates with a topic they are interested in learning more about.
Inscribe the following on your skull: Reviews increase book sales. A book with fewer than ten reviews—or none—could be overlooked in favor of others with a high review ranking. It would help if you always were working on your continuous marketing plan of getting reviews.
Sales and reviews of books are closely related to the Amazon algorithm. Your book will increase the sales rankings of new releases during the launch if it sells well in the first two weeks and receives several positive reviews.
Additionally, it positions you for a successful long-term plan. Focus all your energy on the first two to three weeks if you want to increase the sales you generate during your book's existence. If you receive a lot of reviews and sales at this crucial time, your book is well-positioned for long-term growth and will outperform most rivals.
Although they take a lot of work, reviews are worthwhile.
The reviews you receive will determine your sales and the book's cover. Build a solid launch team of early reviewers who will read your book for free in exchange for an honest review.
• Include a request to review the back of your book with a direct link to the review page to gather reviews before your launch.
• Recruit members for your launch team and give early reviewers a copy of your book to read and evaluate two weeks before it is released.
• Request reviews from the Top Reviewers on Amazon by scrolling through the list.
4. Write a compelling book summary
Don't overlook the fact that Amazon allows authors to post lengthy book description on the author page. While your book's cover, title, and reviews are sufficient to generate sales, a well-designed book description gives your offering more "heft."
Your book's summary will be a sales page outlining the book's advantages. To make a neat, appealing description of your book, it should include multiple font styles and structures. At Kindlepreneur.com, we advise using the free Amazon Book Description Generator Tool. By doing this, time is saved from fiddling with ugly HTML coding.
5 – Amazon Keywords
If there are no clues, what good is a treasure hunt? What purpose was it to write a book if no one could find it? The use of keywords will help readers locate your book so that they may buy it.
Whether you blog, have a website, or sell things online, setting up your keywords is essential. Finding and using the appropriate keywords will attract visitors to your site.
However, where can we locate these keywords?
How can we tell which keywords are appropriate?
Your book will rank in the top search results if you find the correct keywords, putting it in front of your buyers as they look up the pertinent terms. More visibility from high rankings translates into higher book sales.
We advise using three different tools to find pertinent keywords for your book.
• Publisher Rocket
• Google's Keyword Planner
You need a keyword with a reasonable amount of searches but low levels of competition. You can receive information about the frequency of searches for your term using the appropriate tools. Google also displays related searches and the level of competition for a given the word.
Another strategy is to use the Amazon search box to look up your book's title and keywords. Consider the terms that your readers would use to find your book. Examine the suggestions that appear.
Seven keywords or short-tail phrases are permitted in your book. When conducting an Amazon search, most users are more likely to use a short-tail phrase than a single keyword.
You should narrow down your search. Specificity reduces the options and improves the searchability of your book.
Suppose you are over 50 and looking for a book on weight loss; for instance, key in losing weight after 50 to see books linked to your short tail term.
This is how readers search. People can simply search for your name, visit your Amazon author page, and purchase your book once you inevitably succeed as an author (touch wood). But it happens after you've established your brand. We'll need to make it simple to find your book until then.
6 - Expert Editing
Negative book reviews are inevitably going to be written about poorly edited books. Period. While it is acceptable to receive unfavorable reviews for your book, you want those critiques to focus on something other than the caliber of the writing. It immediately turns off book buyers.
Poor writing quality refers to a book with language, spelling, and appearance errors rather than the occasional mistake (which is simple to fix). Would you purchase a vehicle whose doors were loose? Now way pick up an improperly edited book.
Through Upwork or Freelancer, you may find and hire a fantastic editor. Inquire if any other authors have any recommendations. The highest cost for the book will be your editing, but trust me, you don't want to skimp on quality here.
7: Set Your Book's Price
How much should I charge for my book? This is a common query I receive from authors. This is a difficult response.
Yes, I know you want to make the most money possible, but you also don't want to frighten potential customers with an expensive book. Many books' ideal price range is between $2.99 and $5.99.
Also, remember that royalties for books priced at $1.99 or $0.99 are just 35%, whereas royalties for books priced at $2.99 to $9.99 are 70%.
Consider your platform's size and quality when setting your book's price, to put it another way.
Books priced significantly over average may do well if they are well-packaged and written by established writers with a large fanbase (quality cover, a large volume of reviews, etc.)
You may begin setting your book's price at $2.99 and increase it by $1.00 each week, experimenting until you see a sharp decline in sales.