Remember those baby steps you took when you were little? Now imagine if someone had told you about some requirements that you must have before walking?
Despite how easy it's becoming to start an online business from scratch, most entrepreneurs suddenly hit a wall when it comes to how to create an online course that sells.
Certain preconceived notions may discourage you from taking those baby steps and successfully start an online digital course business.
Think of these ideas and notions stopping you from creating an online course that sells as myths. They aren’t true.
Let’s debunk some common myths about what it actually takes to start a digital course business countdown style.
#13. You Have to Have Everything Figured Out Before You Get Started
Not the case.
Your digital course doesn’t have to be perfect for you to create a successful online digital course business that sells.
Perfection is subjective.
If your digital course can solve a problem, then it’s worth launching.
#12. You Need Big Launches to Build a Big Business in Order to be Successful
Most online influencers make money selling online courses without big launches at first. Knowing which strategy to deploy when is key.
One smart move for you would be to create an automated sales system that consistently help you grow your audience and later convert potential customers to high-paying customers.
#11. You Need a Large Email List Before You Start
While having a big audience or mega-marketing list is great, it’s not necessary when you’re first starting out.
You can still have big financial success with a micro-list or small social media following.
We all started walking by taking baby steps. So you don’t need an email list to start an online business.
A small number of high-quality prospects is enough for you to kick start your digital course business.
You can build an email list as you progress to enhance marketing your online course. But it isn’t a necessity for you to start.
#10. The Profitable Topic Myth
Most times, I hear from people that some topics are more profitable than others, but this is not true.
There is no such thing as an unprofitable niche.
Your digital course business can be highly profitable as long as it can solve a challenge in someone’s life.
Whether the problem you solve is to help someone obtain a soft skill or hard skill, so long as it helps them achieve the desired result, people will happily pay you for your help.
#9. You Have to Sell High-Ticket Digital Courses to be Successful
Your digital course doesn’t have to be thousands of dollars for you to hit the 6-figure mark. Many course creators make money selling online courses for hundreds of dollars or less than that.
One of the ways you can successfully sell a well-paying digital course is to create a low-cost or free course, which leads to your next higher-priced course or service offer.
With this strategy, you can sell different courses to the same customer, rather than acquiring a new customer every time you want to sell at a high price.
#8. More People Will Buy My Course If I Charge Less
The price of your online course should reflect the value you offer. You don’t necessarily have to charge less to sell more.
Most people value things based on their price, and they will place more value on your course if you value the online course you are selling.
Your ideal clients are willing to invest their time and money into an online course so long as the outcome provides a transformation.
#7. No One Will Pay for My Digital Course Because the Answers are Available for Free
While yes, technology has made information more easily accessible.
Learning has a process, and people are looking out for someone who can guide them and reduce their learning curve.
Now more than ever people are overwhelmed by information and instead are seeking transformation.
People are willing to pay you for your unique view and teaching style so long as you can lead them to where they want to go.
#6. The Competition Myth
Some people perceive competition as bad, but I want you to think of it like this.
Competition in the online marketplace shows that people are interested in your niche, and more importantly willing to pay for results.
While there might be several courses on your topic, most people choose to enroll in particular online courses because of the teacher.
You are unique, and you have a different perspective that people are looking for.
So irrespective of the competition, you can create quality content and build an audience for your online business by sharing your unique point of view, style or strategy.
#5. Technology is Hard
It can be overwhelming if you are not technologically inclined, but the truth is that you don’t have to be a tech person to start an online digital course business.
Some available platforms and services are user-friendly to enhance creating an online business course.
If I were able to navigate to this episode, you already have all the tech skills you need to build a wildly successful digital course business. Seriously!
#4. It’s Really Expensive to Create and Launch a Digital Course
I hear a lot that you have to invest a lot of money to create an online course that sells.
Well, there is some cost involved in creating quality content for your digital course business, but you don’t have to spend 5- figures on ads hoping to make it back.
It’s now becoming easier and affordable to launch an online business course, and you can even sell your courses without a website or before you finish creating everything.
After you get started, you might want to invest in a few paid software tools to set up your evergreen money generating machine (aka your marketing sales funnel).
For a more in-depth answer about what it actually takes to start and run a successful 6-figure digital course business check out this episode next.
#3. You Have to be Good on Video or Have Fancy Video Equipment
This can be scary, especially when you are nervous to show your face on camera. But the truth is in order to build a wildly successful digital course business you DON’T HAVE TO use video.
While most people are attracted to watching people on video courses, you can start your digital course business using keynotes and voice-over. You can also make use of text or whatever works best for your content.
Although I’d highly encourage you to get over your stage fright and to put yourself out there anyway if you’re camera shy you can still experience success without video.
Also, you don’t need fancy video equipment to start an online course business; you can use your phone. Most viewers may not spot the difference when they might be absorbed in your video content.
In fact, to date, all of my OBC episodes are recorded from my iPhone and I bet you couldn’t even tell huh?
#2. Creating a Digital Course Takes Too Much Time
Most people who want to start an online business course think that ideas and passion are all they need to create a successful online business. Honestly, you will have to set aside some time and effort if you want to create an online course that sells.
You may also have to spend some time learning some things, or you can hire someone to help you out where necessary. For example, someone who can create an online course may not be good at email marketing or video editing.
So they’ll have to either hire someone good at email marketing and video editing or spend time learning those skills if they want to be successful in their digital course business.
#1. The Expert Myth
The expert myth is a common notion that you have to be an expert to start an online business course. But don’t you think you are looking at this backward? It’s the opposite.
Being an expert positions you as someone who has gained knowledge or skill by experience. So you create a digital course, and you become seen as the expert.
See how it works?
It has little or nothing to do with your credentials, take the baby steps, and you’ll become an expert.
The word expert is actually an acronym that stands for:
E. - educated
X. - experienced
P. - problem solver
E. - enthusiastic
R. - relevant
T. - action taker
To be an expert you don’t have to have it all figured out, you just have to be one step ahead of your students.
Some people are afraid of starting a successful online business due to some myths that have input fear into them. The truth is, you can sell that digital course business you’ve always dreamed of and make money online.
Whatever myth you’ve heard about how to create and sell an online course, don’t let it stop you. You can start an online business course from scratch, and with consistency, you will achieve your desired result.
Now if you’re interested in discovering how to get paid to prove that your digital course idea is profitable and to launch your digital course business apply for The Income Amplifier Program now.
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